For instance, a thank you page must state if a user needs to carry an ID proof to collect tickets at the theatre counter, and so on. Communicate if any further action is required, such as stating any guidelines a user must follow.Details of the conversion (like ticket details of the theater seat, transaction amount, show timings, etc.).Below mentioned are some basic things that your thank you page must have. While there are a plethora of ways in which you can design a thank you page, following a set framework always helps. Image Source: WordStream Basic Structure of a Thank You Page If not anything else, you’ll have some valuable feedback that you can work upon to improve your conversion rates in the future. Now a happy customer may not always click on the box and submit the feedback, but a frustrated customer most probably will. Notice the “Tell us what you think” box at the end of Apple’s thank you page. Make them read through some of your top client testimonials on your thank you page to ensure continuous engagement. Some customers need more nurturing than others to make them refer your brand to peers or follow you on social media channels. These could be anything – blogs, articles, white papers, product guides, eBooks, and so on. The next amazing way to convert your thank you page into an efficient selling machine is by adding relevant and personalized content recommendation materials on the page. The page showcases the brand’s top-selling products, luring customers to check them out and even consider buying them then and there. Lure them by offering coupons or something valid only for the next 48 hours of their purchase, maybe?īliss, with its clean thank you page design, provides a perfect case in point here: So, use your thank you page to encourage your customers to buy more from you. Meaning, this is the time when customers are most likely to convert again than if they come back on your site after a month. The reason being, when a customer lands on a thank you page after making a purchase or subscribing to a brand’s blog site, they’re in their prime stage. Cross-Sell Your Products or ServicesĪlthough most marketers argue that a checkout page is a perfect page for cross-selling products and services, we believe that the thank you page is a better horse to bet on! Punchbowl’s Thank You page is a good example to quote here.Īs you can see in the image given above, rather than just placing social media icons on the Thank You page (as done by most brands), Punchbowl takes the time to explain exactly what their target audience can expect by engaging with their brand on Twitter, LinkedIn, and Trends Blog. And, according to a survey, 39% of digital marketers around the world even believe that social sharing is a very effective tool to boost conversions. In addition to referrals, another way to utilize your thank you page is to drive more social media engagement through the page. The company believes that when a customer is content with their services and is ready to sign up on their platform, they’ll be more than happy to refer them to their peers. Hence, it’s no surprise that most businesses invest a lot in asking customers to refer them to their friends and family.įor example, Hubspot uses its thank you page to get more referrals from its customers. As per a survey conducted by Ogilvy, nearly 74% of people identify word-of-mouth as one of the primary key influencers in their purchasing decision. But there’s one smart channel which, when utilized properly, can turn into a great source of revenue: referrals. Getting new business onboard is often an ongoing challenge for most online businesses. Smart Ways to Use your Thank You Page Ask for Referrals In this blog, we’ll walk you through some smart thank you page examples to extend your conversion funnel beyond the Thank You page and scale up your conversion rate. If there’s one page that can serve as a goldmine for your website – it’s not your product pages or the check out page, rather… it’s the ‘thank you’ page. They can give your business countless conversion opportunities and even increase revenues manifold. But, a thank you page has the prowess to encourage prospects to take many other desired actions on your site than just accepting your acknowledgement. But, have you ever given a thought that even this very page can get you repeat conversions?įor most marketers, a thank you page is nothing more than a means to express their gratitude to their users for making a purchase on their website or subscribe to their newsletters. Typically, a thank you page loads after a conversion has happened on your website, making it a step beyond your conversion funnel.
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